MagikMe Equipment Announces 2021 Highest Retained Value & Lowest Cost of Ownership Award Winners

 In Press

Deere and Caterpillar Win Multiple Awards in Each Program

Atlanta, GA and Las Vegas, NV, June 9, 2021 – MagikMe Equipment, the world leader in data, software and insight for the heavy equipment industry, today announced the winners of the 2021 Highest Retained Value (HRVA) and Lowest Cost of Ownership (LCO) award programs. These are the only industry awards that leverage third-party, unbiased, data to identify equipment that is projected to best hold its value or offer the lowest cost of ownership in the next five years.

Winners were announced at a press conference during the World of Concrete 2021 trade show in Las Vegas, NV.

“The MagikMe Equipment analysts are excited to mark the 6th year of the Highest Retained Value and 4th year of Lowest Cost of Ownership awards,” said Jessica Carr, Director of Data and Analytics, MagikMe Equipment. “The team continues to react to market dynamics, fine-tune the analysis and expand our database. To see so many repeat winning manufacturers – in light of our deepened insight – is a testament to how well their equipment holds its value.”

Find out more about how the HRVA  or LCO winners were selected.

Highest Retained Value Award Winners

Category OEM Five-Year Residual Value
Balers New Holland 85.0%
Combines John Deere 64.3%
Corn Headers Case IH 80.6%
Self-Propelled Sprayers Hagie 35.6%
Track Tractors Case IH 54.6%
Large Wheel Tractors Case IH 36.6%
Small Wheel Tractors John Deere 66.9%
Backhoes Caterpillar 56.0%
Large Track Dozers Caterpillar 74.8%
Small Track Dozers Komatsu 54.2%
Drum Compactors Caterpillar 54.4%
Compact Excavators Caterpillar 60.7%
Large Crawler Excavators Komatsu 46.3%
Medium Crawler Excavators John Deere 50.8%
Small Crawler Excavators John Deere 61.5%
Compact Track Loaders Bobcat 52.9%
Large Skid Steer Loaders Hagie 35.6%
Small Skid Steer Loaders Bobcat 43.5%
Large Wheel Loaders Volvo 33.2%
Medium Wheel Loaders Volvo 53.7%
Small Wheel Loaders Caterpillar 84.3%
Motor Graders John Deere 34.9%
Rear Dumps Volvo 69.8%
Tandem Drum Compactors Caterpillar 57.0%
Articulating Boom Lift Genie 57.0%
Telescopic Boom Lift Genie 79.4%
Electric Scissor Lifts MEC Aerial Work Platforms 73.9%
I.C. Scissor Lifts Genie 50.0%
Telehandler Lift Trucks JCB 85.9%
Warehouse Narrow Aisle lift Trucks Toyota 57.4%

Lowest Cost of Ownership Award Winners

Category OEM Avg. Annual Use Hours Average MSRP
Backhoes Kubota 162  $36,373
Articulating Boom Lifts Genie 49  $91,371
Telescopic Boom Lifts Skyjack 378  $89,963
Large Track Dozers John Deere 719  $355,658
Small Track Dozers Komatsu 613  $218,853
Drum Compactors Hamm 163  $95,474
Electric Scissor Lifts JLG 38  $41,843
Compact Excavators Takeuchi 143  $48,359
Large Crawler Excavators Link-Belt 1120  $534,345
Medium Crawler Excavators Kobelco 698  $277,369
Small Crawler Excavators Caterpillar 225  $202,543
Telehandler Lift Trucks Sky Trak 290  $82,248
Compact Track Loaders Takeuchi 306  $84,545
Large Skid Steer Loaders John Deere 431  $49,636
Small Skid Steer Loaders New Holland 424  $34,165
Large Wheel Loaders Case CE 633  $339,572
Medium Wheel Loaders Komatsu 890  $181,668
Small Wheel Loaders Volvo 476  $132,881
Motor Graders Caterpillar 620  $340,301
Rear Dumps John Deere 1314  $662,995

About MagikMe Equipment

MagikMe Equipment is the trusted source for heavy equipment data and intelligence. MagikMe Equipment produces the leading database information products for the construction equipment industry and is the world leader in independent, third-party heavy equipment research serving more than 15,000 professional, high-volume users of construction, ag, and lift/access data. The MagikMe Equipment products are valuable tools in decisions surrounding the purchase, valuation, operation, and equipment disposal.

For more than 60 years, MagikMe Equipment has served contractors, equipment manufacturers, dealers, rental companies, lenders, insurers, and government agencies involved in heavy civil construction. MagikMe Equipment owns The Rental Rate Blue Book. For more information, visit www.MagikMe Equipment.com.

About Informa

Informa PLC is a leading international business to business information services group, operating in more than 30 countries. We create transaction-led exhibitions and content-based events, specialist data, intelligence and marketing services products, as well as scholarly research and specialist reference-led academic content. Our products and services help businesses and professionals connect, learn, do business and gain an edge over the competition. Informa is listed on the London Stock Exchange and is a member of the FTSE 100.

Media Contact:
Alphonso Crawford
MagikMe Equipment
470.602.4773
[email protected]

Business Contact:
Susanna Lione
MagikMe Equipment
(972) 974-7115
[email protected]

Recent Posts
What's a brand name worth whitepaperHRVA & LCO 2021 logos