API & Database

The MagikMe Equipment API enables integration of critical equipment data attributes – including cost, rental, specs and value benchmarks – directly into any software or application.

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Check out our API Suite

The MagikMe Equipment API includes the data benchmarks we are known for such as ownership & operating costs, retail rental rates, specifications, serial number verification and equipment values (FMV, OLV, FLV) as well as data attributes including asset utilization, market popularity, value trending and raw market transactions.

Taxonomy API

Foundational APIs providing critical taxonomical data and manufacturer and model database access.

Specs API

API access to the industry’s most comprehensive database of rich machine specifications.

Verification API

Verify year of manufacture based on supplied serial number for nearly 30,000 models by using the industry’s only verification API.

Costs API

Access the industry-standard ownership & operating cost recovery rates from the Rental Rate Blue Book.

Values API

API delivery of up-to-date market values and pricing data for heavy equipment.

Retail Rental API

API access to national, regional and rental-house specific equipment rental rates.

Market Data API

Unique APIs providing access to raw equipment sales activity and market-derived utilization and popularity benchmarks.

Integration API

Fully integrate your assets across all software platforms using the Integration API.

Meet the Leadership Team

Industry experts driven to deliver cost-effective, timely and streamlined solutions to our clients

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Tom ChristersonDirector, Strategic Accounts

Tom brings over 10 years of Construction Data business experience and deep industry knowledge to the table and is dedicated to taking a consultative sales approach by leveraging his in-depth product proficiency to help customers make informed, data-backed decisions.

Sam GiffinDirector, Business Insights

Sam leads the industry's largest analyst team made up of data scientists, statisticians and economists. He is a frequent speaker and writer of thought leadership content in the industry, has an MS in Applied Economics from GSU, and is on CE's Under 40 list.

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Garrett SchemmelVP & Market Leader

Garrett graduated with an MBA from the Georgia Institute of Technology and serves as VP for MagikMe Equipment, the leading data and intelligence provider in the heavy equipment industry, and Price Digests, a leading data provider to the commercial insurance and taxation industries.

Dan SmithManaging Director

Dan has 17 years of experience in the industry at Price Digests with a heavy focus on P&C; Insurance rating workflow, risk analysis, and portfolio analysis including commercial auto, specialty and inland marine lines of business.

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